The subscription platform OnlyFans has become a lucrative service for creators to publish exclusive content, and it has boomed among adult entertainers.
We spoke with eight OnlyFans models about how much money they made in a year, and their answers ranged from $143,000 to $5.4 million.
Read more about exactly how much these eight OnlyFans creators earned and how they did it
Even higher than that was Bryce Adams, who made $6.4 million in a year.
"I have over 300 videos that I've made," she told Insider. "I like to have a lot of variety, and it's always something new, so I'm not just heading up the same thing."
Read about how Adams built her OnlyFans business to over $6.4 million in yearly revenue
Adams isn't the only one pulling in major cash. OnlyFans CEO Ami Gan said in October 2022 that the company had paid out $10 billion to creators since its founding in 2016, and that the platform had over 2 million creators.
Creators on OnlyFans can make money in a variety of ways:
- Subscriptions: In order to unlock content, users usually pay a monthly or annual fee. The creator keeps 80% of subscription revenue, while 20% goes to OnlyFans. Creators can establish different subscription tiers, and sometimes, they have accounts that can be accessed free of charge. (Read more about how creators set prices for their content.)
- Pay-per-view content: On their feeds, creators have the option to put additional content behind a paywall, which the users can purchase at an extra cost — usually photos or videos.
- Pay-per-view messages: OnlyFans offers a direct messaging feature for fans to chat with creators. Fans normally pay a per-message fee or flat fee to interact with the creator, and sometimes request personalized content in exchange for an additional payment. Some creators, overwhelmed with the amount of messages from subscribers, have relied on ghostwriters to respond. (Read Insider's investigation into a secretive firm offering ghostwriting services for OnlyFans creators.)
- Tips: Subscribers to an OnlyFans page also have the option to send cash to creators in the form of a tip. For example, Amber Sweetheart, whose OnlyFans business is based on her personal connection with her fans, says she has subscribers who come back daily to interact with her and send her tips. (Read more about how Sweetheart built her OnlyFans business to $2.6 million.)
- Promo "shoutouts": Creators rely on marketing tactics to get new customers, like buying and selling "shoutouts" from each other to advertise on OnlyFans and on other social-media platforms. For some, selling promotional content has become a big business, and they even hire assistants to help manage the requests for "shoutouts." (Read more about the business of promo content and how much creators make from it.)
- Coaching: Some creators have built a significant part of their business on teaching others how to leverage OnlyFans to make a sustainable income.
How much money OnlyFans models make
Creators on OnlyFans don't generally earn money from a single income stream — they often take advantage of the various monetization options the platform offers, as well as making money off-platform.
How much OnlyFans creators with fewer than 10,000 fans earn:
How much OnlyFans creators that have between 10,000 and 100,000 fans earn:
How much OnlyFans creators with over 100,000 fans earn:
ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufonypu9ZmpK6bmGK6sLrEsmSoppyus6K60maaq52Rqbyzv4ymmKSdXaeyoriMnq%2BapaChsrR5kWlpbGVh