- Kim Kardashian West just gave fans their first look at her new upcoming perfume.
- On Wednesday, the "Keeping Up With the Kardashians" star unveiled the bottle for KKW Body, the latest scent in her KKW Fragrance line.
- In a series of clips from her Instagram story, Kardashian West opened a gray box to reveal an ivory-colored bottle that's shaped like a nude woman's torso.
- It's designed to look like a statue on a pedestal in a museum.
- As Kardashian West announced earlier this week, the bottle for KKW Body was shaped from a mold of her naked body.
Kim Kardashian West gave fans their first look at her new upcoming perfume on Wednesday.
The "Keeping Up With the Kardashians" star unveiled the bottle for KKW Body, the latest scent in her KKW Fragrance line, on her Instagram story. In a series of clips, Kardashian West can be seen unraveling a string to open a gray perfume box, the four sides of which fall down to reveal an ivory-colored bottle that's shaped like a nude woman's torso.
The KKW Beauty founder goes on to explain that the gray case is not a "press box" but the "regular box" that houses KWW Body. "I didn't do press boxes because I wanted everyone to get this amazing box," she says in one of the videos from her Instagram story. "I thought this was such a cool box within itself, that the bottle is like on a statue pedestal like a statue in a museum."
As Kardashian West announced earlier this week, first in an interview with Business of Fashion and then with a number of nude photos on social media, the bottle for KKW Body was shaped from a mold of her naked body.
We took a mold of my body and made it a perfume bottle. @kkwfragrance
Over the past few days, the promotional pictures for the perfume have divided the internet as some praised the mom-of-three for embracing her body while others shamed the reality TV star for her choice to pose nude.
Many also joked about the proportions of the perfume bottle, referencing the fact that Kardashian West is frequently accused of Photoshopping pictures of herself on social media and getting plastic surgery.
—Oana (@Oana41639995) April 24, 2018 —CraigCargen (@CCargo21) April 25, 2018Now that Kardashian West has shared a look at the bottle with her followers, people are still split over how they feel about it.
—kat ◟̽◞̽ | pinned tweet (@joelandlouis) April 26, 2018—court (@court_sturgess) April 26, 2018—coop (@coopersmiith) April 26, 2018—Ellen Maulder (@EMaulder) April 26, 2018Some people claim it's an unoriginal idea that other designers have done before.
—yadi (@yadi_alfaro) April 26, 2018—Nasty♏️ (@pattylolaa) April 26, 2018—ItsMeDee (@D_JStone) April 26, 2018KKW Body, which was made in collaboration with controversial artist Vanessa Beecroft, will officially launch on April 30, according to one of Kardashian West's posts on Instagram and Twitter. Beecroft has worked with Kardashian West's husband, Kanye West, on several different projects over the past decade.
KKW Body will be Kardashian West's second launch for her fragrance line after a trio of gardenia-inspired scents in November 2017, which sold out in less than a week. According to the KKW Fragrance website, KKW Body is "a narcotic elixir that offers an opening of bright, energetic bergamot embracing a burst of juicy peach nectar." A 100-milliliter bottle will retail for $60.
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